Meet Our Team
CEO & Founder
When Steve founded PMI in 2008, his vision was to create the nation’s largest residential, commercial, and association management franchise network. Much of his career prior to PMI was spent riding the ups and downs of the real estate industry in land development, construction, and sales. Steve came to understand that no matter what the real estate market is doing, the property management sector of the industry remains stable. With this in mind, he built the PMI model for a consistent revenue-generating property management business which now helps hundreds of property managers realize their dreams of successful business ownership.
Danessa brings valuable franchise leadership experience to Property Management Inc. Her career in franchising began at Molly Maid when she was hired as an accounting assistant. During her 20 years there, she developed an expertise in franchising and held various leadership roles including Director of Accounting, Director of Operations, and VP of Operations. In addition to her corporate responsibilities, Danessa served as President and Co-Chair of Ms. Molly Foundation a corporate sponsored non-profit organization supporting victims of domestic violence. In 2013 Danessa left Molly Maid to pursue an opportunity with the brand new Maid Right franchise which is based on the winning model of its sister company JAN-PRO and has since grown to over 40 master franchises. During her career, Danessa has been heavily involved in the development and implementation of marketing programs for franchises. She especially enjoys working directly with franchisees to help them grow their businesses and achieve their goals.
Vice President of Operations
Jeremiah Cundiff has spent more than a decade growing a broad range of franchise systems, from start-ups to large franchise systems with hundreds of millions in revenue. Maintaining his focus on operational excellence is the foundation for his ability to continually perfect the PMI system. He is passionate about helping franchise owners advance the economics of their franchise. Jeremiah and his wife Kristi are the parents of six children. In his spare time, he enjoys fly fishing, golf, snowboarding and having fun with his family. Jeremiah is currently completing his bachelor’s degree in Business Management with an Entrepreneurial Management emphasis through Brigham Young University – Idaho.
CHIEF FINANCIAL OFFICER
In addition to his strong leadership abilities, Lon Searle brings to PMI his extensive accounting background, as a CPA and CMA. Lon is an innovative financial professional with years of manufacturing, construction, gaming, audit, advertising, and operations experience. He has helped build new businesses, penetrate new markets, and develop fast growing companies with global reach. At PMI, Lon is leading the PMiBOOKS group, including teams that can help you with your accounting in Residential, Association, and Vacation bookkeeping. He is also training franchisees to utilize financial tools to make acquisitions and unleash value through faster organic growth and strategic planning.
Vice President of Commercial and Residential
Randall built and runs the comprehensive PMI Commercial and Residential Management programs, and continues to assist in the acquisition and management of over 60,000 mixed portfolio properties for PMI. A serial real estate entrepreneur, he has owned and operated many industry-related businesses in the areas of property management, realty brokerage, investment, and land development. Prior to PMI, Randall developed and taught a real estate lecture series, and was a sales trainer for a Fortune 500 company. Randall has a degree in mathematics from BYU, and currently holds a leadership position in a national industry organization.
Director of Association Management
Blake is a Utah native and graduated from Utah Valley University with a Bachelor's of Science in Biology. He is our in-house association specialist, and he is the go-to person for all association management answers. Working daily with franchise owners, he is able to get them fully prepared for presentations and proposals. Once you begin managing associations, you will be in frequent contact with Blake as he assists you in becoming a successful association manager
Director of Short Term Rentals
Marianne Heder was raised on the island of Puerto Rico, living each weekend at her father's place of work, a 5-Star luxury hotel. This experience gave Marianne the foundation and perspective to be a leader in the hospitality industry. In addition to having hospitality in her blood, Marianne has been working in the real estate and asset management industry since 2005. She is passionate about helping PMI franchise owners build successful short term vacation rental businesses by utilizing step-by-step processes. She considers hospitality to be an art and helps franchisees understand the value of delivering a unique experience to guests and owners when interacting with the PMI brand. Marianne's article, "Experience" Real Estate was featured in REI INK, a business publication for real estate investors in March of 2020.
Executive Director of Marketing
Kelly is a California native and a recent re-transplant to Salt Lake City after living on the east coast for over 15 years. She moved back to Utah in 2016 to be surrounded by her beloved Rocky Mountains as well as her family and friends. As a communications geek with 20+ years of experience in marketing and company culture, she has worked for environmental companies, in real estate, for nonprofits, and for companies with give back models… basically following her heart and conscience to do whatever she can to help make the world a better place for organizations who share the same values. Kelly literally grew up surrounded by marketing and Real Estate. She began her career following her father’s marketing footsteps and working as a Real Estate Marketing Assistant for her mother in Park City, Utah. She has since found a passion in working with startups and helping them build their customer base while holding their brand, culture, and values in place. Kelly attended Arizona State University where she completed her Bachelor’s Degree in Interdisciplinary Studies with a concentration in Organizational Behavioral Studies. She holds certificates from Pennsylvania State University in Digital Arts, Labor Studies and Employment Relations, and Organizational Studies. Fun side note, she is also a Registered EmbodiYoga Instructor with over 250 teaching hours! When she’s not leading the amazing marketing team at PMI Corporate, you are most likely to find her outdoors rock climbing, practicing yoga, skiing, running, or on the trail backpacking…. taking her giant puppy with her as much as possible.
Director of Acquisitions
Aaron knows the fastest way to grow a real estate management business is through acquisitions. Having spent the majority of his career as an asset manager in the residential and commercial markets, Aaron uses his expertise to guide PMI property managers through the entire acquisition process from lead sourcing to closing the deal and every step in between. The most exciting part of his job is seeing PMI franchisees growing their business with successful acquisitions.