Meet Our Team
CEO & Founder
When Steve founded PMI in 2008, his vision was to create the nation’s largest residential, commercial, and association management franchise network. Much of his career prior to PMI was spent riding the ups and downs of the real estate industry in land development, construction, and sales. Steve came to understand that no matter what the real estate market is doing, the property management sector of the industry remains stable. With this in mind, he built the PMI model for a consistent revenue-generating property management business which now helps hundreds of property managers realize their dreams of successful business ownership.
Danessa brings valuable franchise leadership experience to Property Management Inc. Her career in franchising began at Molly Maid when she was hired as an accounting assistant. During her 20 years there, she developed an expertise in franchising and held various leadership roles including Director of Accounting, Director of Operations, and VP of Operations. In addition to her corporate responsibilities, Danessa served as President and Co-Chair of Ms. Molly Foundation a corporate sponsored non-profit organization supporting victims of domestic violence. In 2013 Danessa left Molly Maid to pursue an opportunity with the brand new Maid Right franchise which is based on the winning model of its sister company JAN-PRO and has since grown to over 40 master franchises. During her career, Danessa has been heavily involved in the development and implementation of marketing programs for franchises. She especially enjoys working directly with franchisees to help them grow their businesses and achieve their goals.
Vice President of Operations
Jeremiah Cundiff has spent more than a decade growing a broad range of franchise systems, from start-ups to large franchise systems with hundreds of millions in revenue. Maintaining his focus on operational excellence is the foundation for his ability to continually perfect the PMI system. He is passionate about helping franchise owners advance the economics of their franchise. Jeremiah and his wife Kristi are the parents of six children. In his spare time, he enjoys fly fishing, golf, snowboarding and having fun with his family. Jeremiah is currently completing his bachelor’s degree in Business Management with an Entrepreneurial Management emphasis through Brigham Young University – Idaho.
CHIEF FINANCIAL OFFICER
In addition to his strong leadership abilities, Lon Searle brings to PMI his extensive accounting background, as a CPA and CMA. Lon is an innovative financial professional with years of manufacturing, construction, gaming, audit, advertising, and operations experience. He has helped build new businesses, penetrate new markets, and develop fast growing companies with global reach. At PMI, Lon is leading the PMiBOOKS group, including teams that can help you with your accounting in Residential, Association, and Vacation bookkeeping. He is also training franchisees to utilize financial tools to make acquisitions and unleash value through faster organic growth and strategic planning.
Vice President of Franchise Development
Gerald Steen joined Property Management Inc. as Vice President of Franchise Development January 2022. He comes to PMI with approximately 20 years of substantial franchise sales and development leadership experience working with RE/MAX corporate headquarters and Realogy Franchise Group. In his roles at Realogy and RE/MAX, he served as Regional Vice President of Franchise Development and Vice President of Franchise Sales increasing expansion efforts into high-growth, emerging markets both domestically and internationally. Before his leadership in the franchising space, Steen spent considerable time in the US Army. He received his B.A. in Mass Communication from the University of Colorado and his MBA from DeVry University.
Vice President of Commercial and Residential
Randall built and runs the comprehensive PMI Commercial and Residential Management programs, and continues to assist in the acquisition and management of over 60,000 mixed portfolio properties for PMI. A serial real estate entrepreneur, he has owned and operated many industry-related businesses in the areas of property management, realty brokerage, investment, and land development. Prior to PMI, Randall developed and taught a real estate lecture series, and was a sales trainer for a Fortune 500 company. Randall has a degree in mathematics from BYU, and currently holds a leadership position in a national industry organization.
Vice President, Marketing
Michelle comes to PMI with a strong background in brand strategy, communications, event planning, and content marketing. She has worked with companies like McDonald’s and Fazoli’s on the franchisee side of the business and understands the importance of national brand recognition. Michelle also brings relevant experience from the network marketing industry. She has held many marketing leadership roles, most recently Sr. Director of Strategy & Growth, where she helped the multi-million dollar Xyngular brand to more than triple annual revenue in just seven years.
Vice President of Brokerage
Leading our brokerage division, Kathryn brings over 35 years of real estate experience. She has spent over a decade with the Realogy Corporation (formerly Cendant Corporation) and has served in several roles, including Senior Trainer, Director of Franchise Transition, and Business Consultant. During her time with Realogy, she worked exclusively for the CENTURY 21 brand, the first real estate company ever to franchise not only nationally but internationally. As Senior Trainer for CENTURY 21, Kathryn worked with the top 100 companies in the United States and their international partners, helping maintain their competitive edge and training agents to move from agents to entrepreneurs by building predictable and profitable businesses. Kathryn’s son serves currently in the United States Coast Guard. In her spare time, she enjoys deep sea fishing and playing the game you can’t win, golf.
Director of Association Management
Blake is a Utah native and graduated from Utah Valley University with a Bachelor's of Science in Biology. He is our in-house association specialist, and he is the go-to person for all association management answers. Working daily with franchise owners, he is able to get them fully prepared for presentations and proposals. Once you begin managing associations, you will be in frequent contact with Blake as he assists you in becoming a successful association manager
Director of Short Term Rentals
Marianne Heder was raised on the island of Puerto Rico, living each weekend at her father's place of work, a 5-Star luxury hotel. This experience gave Marianne the foundation and perspective to be a leader in the hospitality industry. In addition to having hospitality in her blood, Marianne has been working in the real estate and asset management industry since 2005. She is passionate about helping PMI franchise owners build successful short term vacation rental businesses by utilizing step-by-step processes. She considers hospitality to be an art and helps franchisees understand the value of delivering a unique experience to guests and owners when interacting with the PMI brand. Marianne's article, "Experience" Real Estate was featured in REI INK, a business publication for real estate investors in March of 2020.
Director of Acquisitions
Aaron knows the fastest way to grow a real estate management business is through acquisitions. Having spent the majority of his career as an asset manager in the residential and commercial markets, Aaron uses his expertise to guide PMI property managers through the entire acquisition process from lead sourcing to closing the deal and every step in between. The most exciting part of his job is seeing PMI franchisees growing their business with successful acquisitions.