Meet Our Team
Co-founder, Chief Executive Officer, and President
When Steve founded PMI in 2008, his vision was to create the nation’s largest residential, commercial, and association management franchise network. Much of his career prior to PMI was spent riding the ups and downs of the real estate industry in land development, construction, and sales. Steve came to understand that no matter what the real estate market is doing, the property management sector of the industry remains stable. With this in mind, he built the PMI model for a consistent revenue-generating property management business which now helps hundreds of property managers realize their dreams of successful business ownership.
Chief Operations Officer
Jeremiah Cundiff has fourteen years of franchising experience, growing a broad range of franchise systems, from start-ups to large franchise systems with hundreds of millions in systemwide revenue. In his leadership role, he’s laser-focused on the two most important things in franchising: 1) Franchisee Satisfaction and 2) Franchisee Profitability. He is passionate about helping franchise owners advance the economics of their franchise. As the Chief Operating Officer, he works diligently on integrating the vision of the brand internally across all departments and externally across the operating franchise units. Jeremiah and his wife Kristi are the parents of six children. In his spare time, he enjoys fly fishing, golf, skiing, and spending time with his family. Jeremiah has a bachelor’s degree in Business Management with an Entrepreneurial Management emphasis from Brigham Young University – Idaho.
CHIEF FINANCIAL OFFICER
In addition to his strong leadership abilities, Lon Searle brings to PMI his extensive accounting background, as a CPA and CMA. Lon is an innovative financial professional with years of manufacturing, construction, gaming, audit, advertising, and operations experience. He has helped build new businesses, penetrate new markets, and develop fast growing companies with global reach. At PMI, Lon is leading the PMiBOOKS group, including teams that can help you with your accounting in Residential, Association, and Vacation bookkeeping. He is also training franchisees to utilize financial tools to make acquisitions and unleash value through faster organic growth and strategic planning.
Vice President Sales & Development
A proven entrepreneurial growth leader. Orlando Pedrero is recognized as a commercially astute and top-performing executive credited with combining sales, marketing, and business development expertise to deliver substantial revenue growth in highly competitive business markets. Versatile and proven leader with remarkable efficiency in building and leading cross-functional teams, establishing, and implementing strategic business solutions, and identifying and securing new sales growth opportunities. Repeated success in building award-winning top performing national sales teams, delivering excellent customer service, plus strengthening relationships at all corporate levels to enable the achievement of full business potential.
Orlando Pedrero's expertise in management and the art of complex consultative sales, plus the creation and implementation of new revenue streams has propelled him to a high level of success and recognition throughout his career. A multiple Chairman and President Award winner with over 18 years in the real estate industry.
Before joining PMI, Orlando was National Vice President Sales with Realogy. Before Realogy, as Executive Vice President of Sales and Development with United Real Estate, he took an unknown startup and established a market disruptor. Rapidly grew the company from startup to over $580M in revenue. Before joining United Real Estate, Orlando was the Chief Revenue Officer of Intelligent Answers® Consulting Group, specializing in consulting with Fortune 500 companies and regional business leaders on sales growth strategies, sales force process, industry innovation, and change management.
Happily married for over 22 years, Orlando is a family man that enjoys traveling, art, exploring new things, and playing golf. Proud, blessed father of 3 wonderful daughters, an amazing son, and the best grandson. Life quote: “Live happy, serve others. Remember, your mind will always believe everything you tell it. Never choose not to succeed.”
Vice President of Marketing
Greg comes to PMI with over 25 years of experience in brand management, traditional and digital marketing, and innovation within publishing, retail, consumer packaged goods, and professional service enterprises. Additionally, Greg founded a marketing services agency and a brand consultancy firm where he worked with clients on brand development and marketing program implementation. His franchise experience includes various consumer marketing leadership roles at Auto Trader, Alphagraphics Worldwide Printshops and Famous Brands International, global franchisor of Mrs. Fields Cookies, TCBY Frozen Yogurt, Great American Cookies, Pretzel Time, and Pretzelmaker. Greg is passionate about generating brand growth and profitable customer action across the entire franchise ecosystem.
Vice President of Commercial and Residential
Randall built and runs the comprehensive PMI Commercial and Residential Management programs, and continues to assist in the acquisition and management of over 60,000 mixed portfolio properties for PMI. A serial real estate entrepreneur, he has owned and operated many industry-related businesses in the areas of property management, realty brokerage, investment, and land development. Prior to PMI, Randall developed and taught a real estate lecture series, and was a sales trainer for a Fortune 500 company. Randall has a degree in mathematics from BYU, and currently holds a leadership position in a national industry organization.
Vice President of Brokerage
Leading our brokerage division, Kathryn brings over 35 years of real estate experience. She has spent over a decade with the Realogy Corporation (formerly Cendant Corporation) and has served in several roles, including Senior Trainer, Director of Franchise Transition, and Business Consultant. During her time with Realogy, she worked exclusively for the CENTURY 21 brand, the first real estate company ever to franchise not only nationally but internationally. As Senior Trainer for CENTURY 21, Kathryn worked with the top 100 companies in the United States and their international partners, helping maintain their competitive edge and training agents to move from agents to entrepreneurs by building predictable and profitable businesses. Kathryn’s son serves currently in the United States Coast Guard. In her spare time, she enjoys deep sea fishing and playing the game you can’t win, golf.
Director of Association Management
Blake is a Utah native and graduated from Utah Valley University with a Bachelor's of Science in Biology. He is our in-house association specialist, and he is the go-to person for all association management answers. Working daily with franchise owners, he is able to get them fully prepared for presentations and proposals. Once you begin managing associations, you will be in frequent contact with Blake as he assists you in becoming a successful association manager
Executive Director, Short-Term Rentals
Marianne Heder was raised on the island of Puerto Rico, living each weekend at her father's place of work, a 5-Star luxury hotel. This experience gave Marianne the foundation and perspective to be a leader in the hospitality industry. In addition to having hospitality in her blood, Marianne has been working in the real estate and asset management industry since 2005. She is passionate about helping PMI franchise owners build successful short term vacation rental businesses by utilizing step-by-step processes. She considers hospitality to be an art and helps franchisees understand the value of delivering a unique experience to guests and owners when interacting with the PMI brand. Marianne's article, "Experience" Real Estate was featured in REI INK, a business publication for real estate investors in March of 2020.
Director of Acquisitions
Aaron knows the fastest way to grow a real estate management business is through acquisitions. Having spent the majority of his career as an asset manager in the residential and commercial markets, Aaron uses his expertise to guide PMI property managers through the entire acquisition process from lead sourcing to closing the deal and every step in between. The most exciting part of his job is seeing PMI franchisees growing their business with successful acquisitions.